Move over, Mannequin Challenge! #1Orange1Tree is the new viral trend for a good cause

Have you ever taken part in a social media challenge? I’m talking mannequin challenge, no make-up selfie or even the Harlem Shake. 
Well, here’s what we hope will be the new ice bucket challenge: #1orange1tree 

Launched by Cointreau, the #1orange1tree project challenges you to share a photo or video with an orange on social media using #1orange1tree and nominate friends to do the same. 

For each post, Cointreau commits to planting one orange tree in Senegal on your behalf.

'In Lower Casamance in Senegal, we are working alongside Oceanium to help to fulfill dreams and create a better world. ' comments Belgian Tunisian artist and founder of “One Heart One Tree” Naziha Mestaoui. 

The campaign has already been supported by the likes of Naomi Campbell, Cindy Crawford and Eva Longoria so you know what you need to do next 🍊🌳

 

Image 3 Photo credit: Naziha Mestaoui